FOUNDER AND CEO

Bill Pecoriello

Bill Pecoriello is widely recognized as a trailblazer in the world of alternative consumer data and its pivotal role in shaping business strategy and decision-making. With a background in Computer Engineering and Finance, Bill’s journey has been marked by a relentless pursuit of innovation and an unwavering commitment to harnessing the power of data. A Boston University and Wharton School alumni, Bill’s early influence grew at companies like Mars and Co., Sanford Bernstein, and Morgan Stanley. These experiences propelled the founding of Consumer Edge (CE) in 2009. Under Bill’s visionary leadership, CE claimed its foothold in alternative data and continues to be the industry leader.


Throughout his remarkable journey, Bill Pecoriello has remained synonymous with the power of data and innovation. His groundbreaking work earned him the title, “pioneer of alternative data,” and his legacy continues to influence and shape the landscape of consumer insights, strategy, and data intelligence. As a speaker, Bill captivates audiences with his wealth of knowledge and unparalleled experiences, inspiring others to embrace data’s transformative potential.