Unlock the value of your data — inside and out

Consumer Edge data partners unlock exceptional value by accessing data-driven insights and new recurring revenue streams

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What we offer

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Privacy

CE’s privacy framework creates synthetic data within your environment, ensuring anonymization for you and your customers.

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Enrichment

Unlock the full potential of enriched transaction data spanning 26 industries and 125 subindustries to illuminate consumer behavior and reveal business-critical insights.

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Analytics

Equip your business with sophisticated analytics and real-time, actionable insights to uncover hidden opportunities, mitigate risks, and optimize strategies.

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Monetization

Unlock a new, recurring high-margin revenue stream as a data partner by creating a new synthetic dataset free of personal identifiers.

How Consumer Edge delivers data-driven insights

  • Navigating the Digital Transformation

    Challenge

    Consumer preferences shifted significantly during the COVID-19 pandemic. One partner specifically faced the challenge of restructuring resources and understanding the changing trends of channel spread without comprehensive data support.

    Solution

    The Consumer Edge platform enabled insights into consumer behavior, geographical market trends, and the recovery status of physical businesses. By providing detailed metrics for channel trends and location-specific patterns, Consumer Edge enabled this partner to optimize their digital strategy, enhancing ROI, and ensuring resilience in the face of market uncertainties.

  • Expanding to a New Customer Base

    Challenge

    A Consumer Edge partner had a traditionally strong presence with a certain demographic segment. They were looking to increase awareness and accounts with a different customer segment to ensure long-term growth.

    Solution

    Using Consumer Edge, this partner was able to assess overall trends in consumer spending and specific demographic patterns, including weekly updates. With these insights, they could accurately identify demographic segments to target and prioritize industries of focus.

  • Competitive Advantage through Product Innovation

    Challenge

    A Consumer Edge partner was considering a new emergent product type within their industry. Their goal was to understand emerging trends, devise strategies to secure a larger market share, and identify the optimal entry points into the market.

    Solution

    Using the Consumer Edge platform, this partner was able to track trends over time and examine demographic spending patterns on this new product. Armed with these insights, they were able determine the best target segments, launch new partnerships, products, or promotions, and keep a pulse on trends for these new ventures over time.

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