Five Ways Customer Insights Teams Can Turn Demographic Data from Interesting to Actionable

White Paper

Get the Report

Almost all Customer Insights teams want to understand the demographics of their shopper base. Knowing who their customer is can help analysts and executives figure out where to target initiatives, what new segments can produce growth opportunities, and why those customers choose to shop and choose to leave.

In this white paper, we’ll use Consumer Edge data to illustrate five ways you can transform demographic data from interesting to actionable.

Make Sure Demographics are Direct, Not Inferred
Beware of Unadjusted Biases
Always Dig A Layer Deeper
Keep the Big Picture in Mind
Go Beyond Demographic Data When You Can

Whether you’re a market research maven working on global brands or just dipping your toes into the power of alternative data to inform your products’ retail and ecommerce strategic planning, this report shows you how to make the data work for you.

Consumer Edge data enables deeper analysis by allowing users to cross-cut nine different demographic variables: age, income, wealth, ethnicity, political affiliation, whether there are children in the household, number of adults in household, homeownership, and business ownership.

Five Ways Customer Insights Teams Can Turn Demographic Data from Interesting to Actionable

Get the Report

Consumer Edge data enables deeper analysis by allowing users to cross-cut nine different demographic variables: age, income, wealth, ethnicity, political affiliation, whether there are children in the household, number of adults in household, homeownership, and business ownership.

Schedule a Demo