Market Hit: Beauty products retailer BBWI (Bath & Body Works) recently reported a North America sales decline of (3.6%), close to CE Transact implied reported growth of (4.3%).
Beauty products retailer BBWI recently reported a North America sales decline of (3.6%), close to CE Transact implied reported growth of (4.3%).
Bath & Body Works US Sales Growth
On a segment level, BBWI reported a North America Direct sales decline of (10.3%), close to CE Receipt implied reported growth of (11.6%).
Bath & Body Works Online Receipt Growth
Following a spike during the onset of COVID, Bath & Body Works has struggled to maintain ticket growth on par with the Beauty Products subindustry. In its most recently reported quarter, the company noted “pressure on basket size” due to customers “carefully managing their spending against the backdrop of a challenging macroeconomic environment”. Notably, CE data shows that while BBWI’s average ticket has fallen back to levels not seen since before the pandemic, the overall subindustry’s ticket is approaching new highs, suggesting the possibility of a company-specific phenomenon.
Bath & Body Works Average Ticket vs. Beauty Products Subindustry
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